TeachThought is a mission-based organization and our mission is to innovate education through the growth of innovative teachers.
But as an organization, it also has another responsibility: supporting my family.
COVID-19 has turned the entire world upside down and while business concerns are by far the least interesting to me intellectually, if TeachThought doesn’t earn enough money to support my family, it can’t continue.
This means that we have to experiment with a variety of ‘revenue sources’ and ads are, for us, the most effective. But COVID-19 has reduced that ad revenue by (as of the last two weeks) by around 80%–a reduction so drastic that I, like many other people around the world, have been forced to make some very tough decisions. One example is that I had to take advantage of the home mortgage program through my lender and essentially delay mortgage payments by six months (which is up in three months) and revenue continues to plummet.
I’ve received some complaints about ads over the years–complaints that increased significantly about 18 months ago when we moved to a new ‘ad server.’ (We personally have no direct control over the ads shown on TeachThought, though I can call to have specific ads removed–explicit content, for example.)
Over the next 12 weeks or so, we are going to be testing out a different ad server in hopes of reducing the total number of ads as well as (hopefully) provide ads more aligned with TeachThought reader needs and expectations. That, however, is likely to be a slow process with some growing pains.
I have considered creating a TeachThought membership model of some kind that would, among other benefits, remove ads altogether for the reader. I haven’t done so because I don’t want anyone to ever have to ‘pay’ for our content–thus my experimenting with different ads and types of ads.
While there’s more here to discuss, the point is that you are going to see different ads over the next month or three. (The exact period is undetermined.) If you have any concerns or needs during that time, feel free to contact me directly.
If you are interested in a membership program to support TeachThought and (ideally) remove the ads, let me know that with a quick message as well.
We have more ideas in development as this is just one step of many to try to help TeachThought survive this extraordinary economic downturn and continue to help teachers help children grow.
Best of luck to each of you in this trying time. If there’s anything I can do for you as an educator, feel free to use that same address to let me know and I’ll do whatever I can to try to help.