TeachThought offers a variety of innovative and traditional promotional opportunities to increase the visbility and accessibility of apps, digital platforms, and various education and technology initiatives globally. If your product or service aligns with our core brand and audience needs, let’s work together.
It is late September, and we are currently updating our media kit for 4Q 2013, and it will be posted below when it is ready. In the meantime, please see some of your options below, and email us with any questions.
TeachThought Visibility Options
TeachThought is an industry leader in how students learn. Our content combines timely thought leadership and learning models with accessible technology and resources teachers can grab and use tomorrow in the classroom.
TeachThought staff writers are experienced both in the classroom, and working with the broader ecosystem of 21st century learning agents. This experience adds to the utility of our content, while our general approach to content design makes TeachThought a powerful platform for a variety of visibility campaigns, from #edtech startups to traditional K-20 education organizations.
Below you’ll find a variety of options and packages to provide visibility for platforms, products, and services that align with our own mission to improve learning and systems of education everywhere.
1. Content Sponsorship
Content Sponsorship is our most powerful option, a chance for you to align your compelling product or service with contextually relevant content. This sponsorship is clearly indicated in the content introduction and all graphics that capture content for sharing via social media.
Our editorial calendar is somewhat fluid and thus flexible and accommodating for a variety of content, but general themes for the next quarter can be seen below.
- November 2013: The “Maker Movement” & Project-Based Learning
- December 2013: Learning Technology: From BYOD to Mobile Learning
- January 2014: Realizing Personalized Learning
2. Teacher & Parent Guides
Highly-visible sponsorship of relevant content on trending issues in education. This content is packaged as a guide in pdf form, making them friendly for printing, teacher professional development, and other physical curation. These are also shared as posts in our featured space on our home page.
3. Sharing Expertise
This type of post allows you to use our platform to establish credibility in your niche–an app developer discussing changes in mobile learning, or a curriculum developer addressing changes to blended learning. Note, our audience is experienced (average 8+ years in education), and intelligent, demanding authenticity, insight, and utility. Thin content laced with bloated claims rarely performs well.
4. Promoted Content
Your content shared via one or more of our social media channels.
5. Company Narratives
This is a chance for you to tell your company’s story, with a link to your product or service in the byline. This “narrative” approach is less about promotion, and more about the context about why your product or service exists. As such, these posts should be well-written, passion-based, and focused on supporting other educators in tackling similar endeavors.
6. Display Units
Available in the header or sidebar at a variety of CPMs.
Custom graphics, from our traditional, simple featured images to full-on infographics that communicate your message to our audience of educators.
8. Educational App Marketplace
Inclusion of your app in TeachThought’s Educational App marketplace, which should soft-launch in 4Q 2013.
Excellent for the physical and digital “widgets” of education, from tablets and apps, to free registration for education events.
10. Newsletter Sponsorship
One display unit and link in introduction as sponsor of newsletter.
Widgets can be used to drive sign-ups for conferences, newsletters, seminars, or other conversions that require some sort of submission or registration.
12. Social Media Promotions & Conversations
Bring relevant content and utility to our social media audiences. Interact directly with some of the most progressive educators in the world. If you have an authentic need for (honest) feedback from K-20 educators, this is an excellent option.
Considering our focus on educators, we use a native approach to visibility that focuses less on content-interrupters (such as ads), and more on useful and relevant content for teachers and education stakeholders. This approach encourages niche experts to tell their own story on the TeachThought platform, rather than having us tell it for you.
Our mission is to “learn better” through clarifying and actuating the potential of modern learning. In pursuit, all content produced on TeachThought must demonstrate industry-leading insight, or immediate utility for practicing K-12 and university educators. If it doesn’t meaningfully contribute to a global conversation about learning, it cannot be published regardless of sponsorship.
Please note that all sponsored content and promotion must clearly be marked as such.
Note that 99%+ of content on TeachThought isn’t sponsored, and you are not required to “pay” for coverage. If you’d like to submit an idea, product, or service for consideration for editorial coverage by TeachThought, please email us directly and we will consider it in the context of our full editorial calendar.
You can also always email us to submit non-promotional content. We are very eager to publish teacher-written blogs!