If you want to get creative with your promotional items this fall, large or mini footballs for promotions are a feasible option. Footballs with a logo in bulk allow your company to put its name out there on an item that fans will use and enjoy for many years to come. But which type of football do you want to utilize? Mini or full-size? Here are some things to consider.
Understanding the Two Options
According to The New York Times, it costs $7 million to put a 30-second ad on during the Super Bowl. Not every company can afford that price tag, but mini or even full-size footballs are accessible promotional items. Here’s the difference between the two:
Full-Sized Footballs
Full-sized footballs are perfect for older kids and adults. They get used in real games and are perfect for skill progression.
Mini-Footballs
Mini footballs work well for younger players. They are lightweight and help to prevent injury while remaining fun. They can also teach agility and ball control.
Key Factors to Consider Before Choosing
Before you decide on mini footballs over full-sized or vice versa, consider these items:
- Cost
Full-sized footballs are going to cost more than mini options. Think about your budget and what you can afford before moving forward.
- The Logo/Design
What do you want to put on the football? If the design is complicated, you may want to go with a larger font to ensure it’s clear for your users.
- Your Wanted Audience
Who do you want to cater to? Kids? College-aged adults or above? Consider your audience before you get a mini football when you want to appeal to adults.
Benefits of Mini Footballs in Promotions
Mini promotional footballs bring many benefits when you customize them and use them in promotions. Here are a few such benefits:
- Cost-Effective
Mini footballs cost less than larger sizes but are more memorable than other promotional items.
- Broad Audience Appeal
Mini footballs can be used for adults to play around, but they also work well for children. That gives them a wide audience appeal that hits all age groups.
- Brand Visibility
Once you customize the mini footballs, they enhance your brand’s visibility. Users may not be able to see your logo as the football flies through the air, but once it lands in their hands, it shows.
- Fun, Memorable Keepsake
The fun-sized footballs make great keepsakes. Customers may keep them in their garage or car for easy access when it’s time to toss the ball with family.
Advantages of Full-Size Footballs in Promotions
Customizing average-sized footballs also comes with advantages, such as:
- Larger Canvas
Larger footballs have a bigger surface space for your logo or other promotional messages.
- Photo Op
When your family members are playing football in the yard, others may take pictures and share them on social media. What might viewers see? Your logo!
- Interaction
Not only are the footballs great promotional items, but they are also usable, making it easier for customers to interact with and remember your company.
- Draws Attention
Footballs attract attention, whether they are sitting in a bin or being thrown through the air. Their larger size draws even more eyes.
When to Choose Mini vs. Full-Size
When you decide to create custom footballs for giveaways, which size will you go with — mini or full? Here are considerations:
Your budget
How much do you have to spend on the promotional items? If you have a larger budget, go for the bigger footballs. Smaller budgets can fit into the mini-sized football range more easily.
Your Audience
Who are you trying to speak to through the materials? If you want to target kids, mini footballs are perfect. (Actually, they’re something adults enjoy, too!) If you want to ensure adults will enjoy the item, larger footballs are best.
Practical Tips for Maximizing ROI
The Washington Post says promotional items are one of the most cost-effective ways for a company to market. These items, such as footballs, are reusable, tangible, and have high retention rates. People use them and keep them around!
Once you decide to go with footballs, create visual appeal by incorporating the right colors, a mascot, the logo, and other items to ensure the football will maximize the return on your investment.
Featured image courtesy Unsplash